Feel naked leaving home sans smartphone? You're not alone. 74% of Australians with a smartphone don't leave home without it . It's estimated that by this time next year, 25% of total global internet traffic will be generated by mobile devices .
How to "Go-mo" (to turn a phrase from Google) should be number one on your list of digital priorities for 2014. Everything from your brochure site, to your online shop and your email marketing initiatives (EDMs) are being impacted by the massive uptake to mobile - and it shows no sign of slowing.
To bring you up to speed, here's the best of what's hot in mobile - direct from the World Wide Web!
Behavioural mobile trends
Understanding your users and their behaviour will help with the development of more targeted content. In turn, this will ensure a better return on investment. I know what you're thinking. What exactly does an Australian smartphone user look like? This great infographic shows you a weekend snapshot of common Aussie user behaviour.
Email marketing trends
Email marketing is a simple, routine way to communicate with customers (and let's face it, it's nice to trees and wallets alike). You'll be interested to know that more than half are reading your content on their mobile. Consider a mobile specific template to make it easier for your customers to become enthralled.
There's nothing more frustrating than pinching, zooming or squinting, so here's a few tips to get you started.
Who doesn't love a good infographic? Here's one from Get Response about optimising your email for mobile.
There's been some movement in design trends for mobile apps. Text is out, a cleaner interface, slide out menus and images front and centre are in, making the user experience on mobile more fluid and easier to use. Find out more on the rise of modular app design.
Enterprise apps that streamline business processes and manage organisational information and functions are extremely popular. Could an enterprise app help to enhance and streamline your business processes? Find the answers.
Keeping up with the advancements and uptake of device hardware is crucial in delivering a consistently brilliant mobile experience. This Forbes article from Ewan Spence gives a detailed rundown of the latest statistics.
And of course, the must-have infographic!