The project
When global leaders in education and research, the Australian and New Zealand School of Government (ANZSOG) told us they wanted more emphasis placed on their thought leadership in the public sector, we knew we’d need to build a website that put their content first.
ANZSOG’s slice of the internet would need to flexibly showcase their core offerings: Professional development programs for mid-senior level executives working in government, particularly their Executive Master of Public Administration; events and workshops; and, their impactful public sector research affecting everyday Australians and those further afield.
And, so we went to work.
Results
Total page views
up 26.84%
Mobile page
views up 354%
The design
As such immense organisations, education institutions sometimes struggle to build easy to use, warm, welcoming websites. Any university student from the past 20 years, perhaps up until recently, will be familiar with the labyrinthine navigation and the laboured use of academic language found on these websites.
The shift away from ANZSOG’s clinical design started with an injection of colour. It may seem trivial, but it's truly amazing how a few choice colours can not only improve usability, but also make a website seem more welcoming.
Then, we added people — the faces of the students, professors and event attendees who had gained so much from ANZSOG. And, we weren’t done with imagery. We waved goodbye to academic speak with infographics that explained or summarised large blocks of text.
But, the real power of the design came with the customisable homepage which gives ANZSOG the power to control the arrangement of their content depending on what they want to showcase, whether it's their news, research, or events.
The Solution
ANZSOG’s ultimate goal for their website was to position themselves strongly as thought leaders for education in the public sector. That meant focusing on content and making it more available.
So, we spoke to their people. A lot of key stakeholders from, the people managing the flagship masters program, to the alumni and workshop teachers. We met one-on-one, or conducted workshops all so we could understand ANZSOG’s users and the organisations exact needs.
This process lead to an entire restructure of ANZSOG’s information architecture (IA) to put users first.
Previously, ANZSOG were using four websites to do everything their new website does. They had a main site, and one for their research, a site for organising events and another for a conference program they held. Stakeholders told us this made ANZSOG difficult to connect with and it meant a lot of ANZSOG’s brilliant content was not easily accessible.
We scrapped the four sites and now they just have a main site, which remarkably has a smaller navigation bar than previously — thanks to the custom search function we built using our favourite search builder, Sphinx Search.
This powerful new search function offers up results on events, research or programs if they are under the same category. It's cross pollination at it's best, if a user is looking for some specific research they might also see a related event they’d like to attend — this just didn’t work with four different websites.
What we loved
As a complete restructure, design and new CRM integration this one had a lot of moving parts. But, we love and embrace big projects and ANZSOG made things easy by being absolute diamonds in giving us full control and trust while we worked.
They always listened and were open to making the changes capable of driving their institution forward. For us, being open to new ideas ultimately leads to better outcomes. We loved working with ANZSOG and hope to do so again.
What they loved
Since it's not much good us talking about what they loved we put the question to Lisa Wheildon, ANZSOG’s Stakeholder Relations & Communications Manager.
“I think Butterfly really understood the fact we needed a more user friendly site that really presented what people are coming to our website for.”
She said that’s why we won their business: “Butterfly were selected because they showed a desire to really get to understand our audience and stakeholder needs.”
She even recounted a fond memory from the day the website went live, where our Digital Producer, Beth calmed the collective nerves of ANZSOG by going to their offices for the entire day!
“It gave everyone so much more confidence and assurance around using the CMS and having the site go live. It was fantastic.”
Tech talk
The ANZSOG project was more than just a top to bottom reconstruction of their existing website, it presented ANZSOG with an opportunity to integrate a new CRM with their muscular new website.
ANZSOG’s thought leadership is strengthened by the events and workshops they run and the research they conduct. The Salesforce integration would help these arms of ANZSOG excel.
So, how did we do it? Well it's simple, we built a custom Joomla component that creates a REST-style API allowing ANZSOG’s Salesforce developers to push content directly to Joomla in real time. In other words… we built a component allowing ANZSOG to streamline payments for their events through Salesforce’s CRM, which is integrated with their overall finance system.
The beauty of the integration is also that Salesforce captures user information, which allows ANZSOG to follow up on leads and reach out to those showing an interest in their offerings.
But, the best bit is we built it with flexibility and reusability in mind, meaning any future CRM to Joomla integrations for ANZSOG would be easy to implement.
And, if you thought the integration would be messy as users change between Salesforce and ANZSOG’s website, we had a solution there too. We built a Single Sign-on (SSO) for Joomla, allowing ANZSOG users to log into the system using their Salesforce credentials. Giving users a smoother experience when transitioning between the site and Salesforce.
Position your organisation as thought leaders
