Camp Quality’s purpose is to create a better life for children living with cancer and they support kids aged up to 13 years and their families around Australia. So that people could find exactly what they needed without getting overwhelmed, Camp Quality wanted a service-led, user-friendly web site. In fact, forget the jargon of user-friendly; it just had to be friendly. Full stop.
Responsive site lead to a 345% increase in mobile traffic
27% increase in average time on each page
We’ve used images of kids with cancer without sensationalising them or over-sweetening them.
The drop down menu where families can find the programs that best suit them is front and center of the home page.
We thought hard about who Camp Quality are and what they do.
It seemed to us that the programs were at the heart of what they do, so to make the site truly service-led, we put the programs at the heart of our solution. We developed a drop-down menu that asks people who they are (e.g. child, parent, teacher) and where they want help (e.g. home, school, hospital).
Users can’t go wrong. After they’ve plugged the categories in the site takes them directly to the programs that suit them best.
This was a project that needed lots of talking – we chatted to stakeholders from all corners of the Camp Quality organisation. Our program-centred design brought all the information from different parts of the organisation out of separate silos and into a unified whole, again making it easier for people to find what they need.
What we loved
Who wouldn’t love being part of a meaningful project like this – helping an organisation make good on its promise of creating a better life for kids living with cancer. In what felt like a shared endeavour to make navigating Camp Quality’s digital presence easy rather than hard, we feel we’ve made a small contribution.
(And to be honest, we’re also really proud of the design.)
What they loved
‘All of it,’ said Jana Ayre, Camp Quality’s General Manager – Marketing when we asked her what she liked about working with us on the project. ‘I couldn’t recommend you highly enough.’ Why? ‘Butterfly ticked all our boxes from the get-go and then the functionality was far beyond what we expected.’
She also appreciated the support from Butterfly, particularly Project Manager Brad Masters. Previous projects she’s done with other organisations have taught her that having the right level of support is crucial. Without it, a project like this can be a nightmare.
Jana told us that if she knew someone was considering Butterfly as a digital agency, she would call them herself to tell them to go with us. Blush. And thanks.
The most serious challenge on this project was developing the custom search function so that users could find the right Camp Quality program. A plug-in on top of a standard Joomla function, getting the tags right for each individual program, and setting the search parameters so that the Sphinx was not just searching the string but also excluding irrelevant data, and we were set. It sounds easy, but as any developer knows, and lots of users find, search is often hard to get right.