In their words, Catholic Church Insurance gave us an impossible challenge: To create the brand and website for CCI Giving to have a similar, yet completely different look and feel to their master brand. And, the hard part… we had just a few weeks to do it.
Page views up by 14%
New visits to the site has
increased by 20%
Mobile views up by 46%
CCI and CCI Giving are separate entities, but they are related and need to look recognisably so. We drew instant inspiration from CCI’s established stained glass window icon, which provided the perfect visual connection between the master brand and the Foundation.
From this kernel we experimented with some concepts for a CCI Giving logo, starting with some classic, yet modern designs; some minimalist, and on a couple of others we really let our hair down to show them what was possible, if they wanted something a bit more disruptive.
The logo needed to convey the warmth of a charitable foundation and avoid feeling like an insurance company. We were delighted to nail it on round one. They picked a concept almost instantly, with no changes at all. They chose a design representing positive social impact, implied by diamond shapes fanning out to form a flower, a kind of ripple effect, which could also symbolise growth and the positive impact giving.
We’ve actually known CCI for a while. We had completed a number of pure graphic design projects for them, and then their internal development team reached capacity, of time and expertise. That’s when they asked us to provide a solution, from development to design, we could do it better, faster and more affordably.
The crucial element of this is we could create CCI Giving fast without sacrificing on quality.
With a complete understanding of the CCI brand, its history and ambitions, our research into CCI Giving as a brand was accelerated.
Our familiarity with CCI also made for super responsive feedback loops, but actually for us, that’s just the way we work. We select the tools and software that will get the job done most efficiently. For instance, InVision is a program we practically fawn over. It’s the Google Docs of the design world. It makes designs easy to share with multiple stakeholders, then all they have to do is point, click and comment on the design. It’s so efficient you barely notice you are using it.
It’s choices like this, coupled with serious technical know-how that enables us to produce high-quality, powerful brands, websites, apps… well, you name it.
What we loved
A big thanks to CCI, we just love working with old clients on new things. We do a fair bit of branding, but everytime we do it we get excited about creating something new and then watching it unleash itself on the world. It’s exhilarating.
We are so proud CCI valued and trusted in our expertise. They are a fun and friendly organisation, which suits us down to the ground, but, they are also smart, organised and have a collaborative approach to their work. We love that.
Most of all, we are privileged to contribute in a small way to help CCI Giving and the organisations they assist do good work for the people who need it most.
What they loved
Here, we’ll let Adam Dixson, CCI’s Head of Marketing, do the talking.
“My promise to people internally was that by partnering with Butterfly we could do web development faster, better, and at a reasonable price.”
“They normally say, you can only have two of those three, but this is a genuine instance where we got all three.”
“The speed we were able to move in terms of taking the site from design to deployment was faster than we could have moved without Butterfly. You guys are really well practiced at what you do. There’s no surprise you do this for a living and you do it well.”
“For me, as the Head of Marketing, I could relax a little because I knew my internal resource was paired up with a great team externally, so between the two of you, I had and have a really high level of confidence.”
Adam says, having Butterfly do everything from creating the brand, to designing and developing the website meant there was a powerful consistency throughout the project: “You understood the positive impact the action of giving has on the receiver and we were able to carry that through the entire process.”
When it comes to the website Adam has some kind things to say, too.
“The usability is the best part of the site. It tells you the story of the charity in a nice, structured, well designed format. It allows you to find your way through the story, where one chapter leads to the next.”
Adam says, what he wants out of a digital agency is the full treatment, he wants the agency to understand his company, he wants good people to work with and he wants to have trust in their capacity to deliver quality, on budget and on time. He says, he certainly got that with Butterfly.