The project

As the pre-eminent driver of training, advocacy and research in radiology, The Royal Australian and New Zealand College of Radiologists digital priority is to engage its membership, and for that, they needed a content-focused website with outstanding UX.

At about five years old, RANZCR’s website had begun showing the natural tell-tale signs of aging: its tech was being outpaced by new tools, it was suffering from a serious bout of content-bloat, and it was built in the pre-responsive design era.

Having worked with RANZCR for a long time already it was a no brainer for them to come to us for answers. The result is a content-first site prioritising user experience through powerful search functionality that has reinvigorated the member engagement strategy.

image of old website

Results

Average time spent on page:
Up 16.88%

Bounce Rate:
Down 22.52%

Pages per session:
Up 8.41%

The design

RANZCR wanted us to produce something to set themselves apart - something different, something... a bit cool.

Needless to say, we loved hearing this. Every opportunity to flex our design muscles is met with glee around here. So, we really went for it and took the homepage layout off standard grid dimensions, dubbing it a broken grid layout.

This gives RANZCR modern look, setting them apart from similar institutions, and in conjunction with the Dynamic Content Module, gives them power over what their users see. But, we’ll talk more about that in Tech Talk, below.

image of ranzcr new design
image of ranzcr new website

Another key aspect of the design came about because RANZCR wanted to distinguish between its two faculties, Radiation Oncology and Clinical Radiology. As each faculty represents different types of clinicians, they each required a look and feel unique to them.

So, we did this nifty thing where we applied a ‘RO’ or ‘CR’ tag to each faculty page. Each tag would tell the site to display the colours, titles, menus and banner distinct to that faculty. If we tagged a page with both, it would show the college colours. This all means the user can identify what faculty they are reading about at a glance.

With these design features, and a few others, we equipped RANZCR with a welcoming hub for their content and users. We moved them into the era of responsive design and gave them a slick, modern social feed to boot.

The Solution

RANZCR’s move to a content-focused site would be a platform for them to execute their member engagement strategy.

For us, that meant our mission was to transform the RANZCR website from content-heavy to content-focused.

Over time RANZCR had accumulated great amounts content, but it was hard to find, displayed across too many pages, and occasionally duplicated. This made things pretty difficult for users.

There’s lots of ways to make a website more content-focused, but we did two big jobs.

image of ranzcr responsive websiteimage of ranzcr new responsive websiteimage of ranzcr  responsive website
image of ranzcr new responsive website

One, we got rid of the log-ins restricting the college’s content. This would be part of bigger strategy to move to an Adx Portal system, but it also had the benefit of making the content more accessible to students, health professionals and the broader public.

Two, we made it impossible for RANZCR’s content to hide by building a powerful search feature using Sphinx Search, based on four content types: Events, News & Media, Documents and General Topics. Each of these has their own search rules and users can also do a global search. To really amp up the UX and findability of the content we added a set of filters targeting audience, topics and the different faculties.

Now, with the powerful search functionality, broken grid layout and unique faculty designs, RANZCR have put their users first.

image of ranzcr website

Tech talk

RANZCR’s new site is purely content based. It’s simple. Well, it looks simple, but actually to give this website its crisp UX we jammed it full of complex features.

First, we needed a CMS. Joomla! is our go-to for its malleability, extensibility and just for how easy it is to use.

Then, our dev team started adding on the features that would enhance UX. For example, we used the Joomla! tool, Docman to tag and centralise hundreds of documents RANZCR needed to make easily accessible to their users. Now, prospective and current students, members and other health professionals can easily search for, read and download from RANZCR’s document library.

The tech centre piece of the website, though is something we’ve been shaping for a while and each time we implement it, it just gets better. The Dynamic Content Module sums up this project. It’s workings are quite complex, but to RANZCR it’s just a set of columns that are so easy to use.

Engage your members

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