At about five years old, RANZCR’s website had begun showing the natural tell-tale signs of aging: its tech was being outpaced by new tools, it was suffering from a serious bout of content-bloat, and it was built in the pre-responsive design era.
Having worked with RANZCR for a long time already it was a no brainer for them to come to us for answers. The result is a content-first site prioritising user experience through powerful search functionality that has reinvigorated the member engagement strategy.
Average time spent on page:
Pages per session:
Needless to say, we loved hearing this. Every opportunity to flex our design muscles is met with glee around here. So, we really went for it and took the homepage layout off standard grid dimensions, dubbing it a broken grid layout.
This gives RANZCR modern look, setting them apart from similar institutions, and in conjunction with the Dynamic Content Module, gives them power over what their users see. But, we’ll talk more about that in Tech Talk, below.
RANZCR’s move to a content-focused site would be a platform for them to execute their member engagement strategy.
For us, that meant our mission was to transform the RANZCR website from content-heavy to content-focused.
Over time RANZCR had accumulated great amounts content, but it was hard to find, displayed across too many pages, and occasionally duplicated. This made things pretty difficult for users.
There’s lots of ways to make a website more content-focused, but we did two big jobs.
What we loved
Our relationship with RANZCR goes back more than seven years, and it’s been awesome. We work Agile, and that means we had regular showcases with our clients, these were always heaps of fun, light-hearted, which helped us do our best work.
We love that RANZCR always see us as the experts, but are never afraid to tell us when something isn’t right. We love a collaborative approach because the comfortable atmosphere drives creativity and genuine feedback - quite simply, it gets the best results.
What they loved
“It was a really good project!”
After five website (re)builds with several companies, Laina De Winne, Head of Member Engagement at RANZCR has been around the block a few times and spoke highly of Butterfly’s design work, flexibility and agile work methodology.
She loved that our designers listened and actually took on board “the non-expert's opinion at times.” She says some designers believe whatever they have created is fabulous regardless of the client’s opinion or internal politics.
She loved how we nailed the key mantra of the new site and built something big non-profit and education institutions struggle to achieve online: “Simplicity. There’s actually a lot in there, but it's presented in a simple way.”
First, we needed a CMS. Joomla! is our go-to for its malleability, extensibility and just for how easy it is to use.
Then, our dev team started adding on the features that would enhance UX. For example, we used the Joomla! tool, Docman to tag and centralise hundreds of documents RANZCR needed to make easily accessible to their users. Now, prospective and current students, members and other health professionals can easily search for, read and download from RANZCR’s document library.
The tech centre piece of the website, though is something we’ve been shaping for a while and each time we implement it, it just gets better. The Dynamic Content Module sums up this project. It’s workings are quite complex, but to RANZCR it’s just a set of columns that are so easy to use.