This project was all about information. Worksafe have a lot – like a lot – of very detailed information and data about safety. This interactive site is one way to communicate that quickly and effectively to the average worker. So the site had to be user friendly to achieve its aims. No UX tripping hazards allowed.
Not only did we have to work out a way to make the information engaging and accessible to users, but it also had to be easy for Worksafe to manage.
Prize winning project
350% increase in usage after launch compared to the old site
Creative communication on a well-worn topic
We can do this stuff standing on our heads, but on this project, it was trickier than usual. The design and development processes were even more closely linked because the design had to allow for a lot of variables in the data we were presenting.
So, for example, because the bubbles that show the percentage of injuries to a body part are different sizes according to the percentage shown, we had to make sure they didn’t overlap in any of the versions. This had to be done through coding rather than manual design.
Of course we had to make the site work across a range of devices, but we were also asked to design for print as well, so that workers and employers could print and display posters. We made a nifty automated html to PDF poster creator, which draws on the same data at the website.
Using a body map, the tool shows people the areas of the body that are most likely to be injured according to the industry they work in.
Clicking on the relevant body parts reveals advice on how to prevent those injuries. The concept was already there but, we had to make it work and look better.
We set the site up so that the information shown to users is drawn from a live source and absolutely current. Worksafe can plug new information straight into the database and not have to worry about individually updating the hundreds of different places that the information might appear. Like most of our projects, we wanted our client in the driver’s seat (with seat belt on, of course)
What we loved
It’s rarer than we’d like to work with a government organisation with the freedom to be creative. We loved that Worksafe were so committed to making something fun and engaging, knowing that would be the best way to communicate effectively. That meant we had fun too.
What they loved
What didn’t they love? We got the site working just as they wanted. So much so that they got us working on another project – worksafeeveryday.com.au.
Luckily we’ve got adaptable developers who know pretty much everything about everything. And we tested in Worksafe’s environment too, making sure there were no safety hazards for unsuspecting users.