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Butterfly welcomes new Digital Producer, Emma Wilkinson

3 MIN READ
  • digital production
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It is with great pleasure that we have welcomed our new Digital Producer, Emma Wiklinson, onboard the Butterfly team.

Emma's diverse background includes writing creative and technical briefs, drafting proposals, pitching ideas, working on and implementing business strategies, and acting as both a creative director and technical lead. She brings to the role a strong understanding of these key areas.

What Emma really excels at is stepping into clients' shoes and building long-lasting relationships with stakeholders along the way. She is a strong project lead who uses her critical thinking skills to achieve the best results for your business.

Responsible for ensuring that each subject matter expert on the project is moving forward as an aligned unit, Emma is in her element being the point of contact to ensure all work is in accordance with the project’s objectives and constraints. She is adept at unpacking the requirements in a brief and working with key stakeholders to define outputs, approaches and budgets. Her expertise as a client advocate and technical lead enables her to make the tough decisions necessary to ensure the project not only meets but exceeds its objectives.

For Emma, success is continuous learning and improvement; she does this by placing high value on being a coach and mentor to the team whilst creating and executing an achievable game plan ensuring to analyse and adjust where needed. One of Emma's greatest joys is seeing the look on a client's face when they receive an outstanding product.

We asked Emma a few questions to get to know her a little bit better.

What motivates you to work hard?

I help to develop technology that goes a long way to improving people's lives whether it be through economic growth or resources used for saving lives. Small to large businesses, it all counts.

What do you hope never changes?

The way people use technology to form communities and help one another. Our recent global pandemic and natural disasters have brought this to the surface.

What skill would you like to master and why?

I live by the saying: "Jack of all trades master of none, though often better than a master of one"

I’ve never been about striving for perfection in just one area. Choosing this approach has enabled me to be fluid in my approach, to make mistakes, and to feel excited to learn.

What do you wish you knew more about?

What spices and herbs work together well in cooking. I'm obsessed with watching chefs work and how they just know what formulas work together.

What have you only recently formed an opinion about?

Mindset and focusing on people's decisions rather than my expectations of them. In the past, I've been told I take things too personally, but by replacing expectations with a focus on the decisions other people make, I've become more empathetic and more willing to see things from their point of view. It also means I don't feel as let down if someone doesn't meet my own expectations.

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