the team.

As one of our experienced software engineers, Bassam excels at creating innovative programs that maximise efficiency and effectiveness. Bassam joined Butterfly in 2007 as a front-end developer for the then team of three. Almost immediately, he discovered his passion for back-end development. His experience in technology and writing code means that he can create user-friendly and reliable systems. Bassam relishes a challenge, the more complex, the more determined he is to find a clean and robust solution, which has always been the cornerstone of our business. Bassam is typically involved in building the structure of software applications as well as implementing business logic, server scripts, and application programming interfaces (APIs) that will eventually be utilised by front-end engineers and designers, and more importantly the intended users. In addition to being a strategic thinker, Bassam is also an innovative creator who ensures that we engineer a solution that is tailored to our clients' organisational needs and furthers their success.

Caitlin is responsible for the quality and output of both the user experience and visual design at Butterfly. Her mission is to elevate the experience of clients and their users through functional and beautiful design. Her goal is to provide a human-centered experience through creative and innovative solutions. Caitlin believes delivering great design is about more than creative ability; it is about creating a design that is relevant in its context.

Carol's role as Leader of Software Engineering is to support and mentor our engineering and quality assurance teams. Along with standards, code frameworks, and R&D, she is also responsible for delivery operations across our company. Carol has a well-honed ability to analyse a client’s business goals and challenges, and then translate them into innovative and practical technical solutions. Her typical day involves working on multiple projects, helping to resolve blocks, and ensuring we always deliver the best solution for our clients. She has led the development of a number of award-winning websites such as National Disability Services, Australia and Mission Australia. Carol is an accomplished full stack engineer in her own right and uses this knowledge to support her team to support client projects with complex integrations and platforms using multiple technologies, combining them seamlessly to provide the most user-friendly solution. She enjoys the variety of technologies we use at Butterfly because we use what will work best for our clients, even if that means upskilling some of our developers.

Da Ming brings a wealth of experience that ranges from software support and database programming to digital production, and business analysis. He began his career at the dawn of the dot-com boom in Silicon Valley in 2000. At that time, he was fascinated by the emerging tech pioneers in the area because of their innovation, passion, and ability to adapt and connect technology to create something new. Da Ming's role at Butterfly is multi-faceted. As a Business Analyst, Da Ming works closely with users to identify how data-driven changes to processes, products, services, software and hardware can increase efficiency and value. It is not only a challenge to articulate these ideas but also to balance them with what is technically, financially, and functionally feasible. Achieving this is an art form, something Da Ming excels at.

As CTO, Daniel is responsible for defining Butterfly’s technology standards and strategy along with overseeing the delivery team.An experienced problem solver, Daniel aims to utilize data to clarify assumptions and uncover the best solution to any problem, whether it's solving a complex integration challenge or working with a team to determine which solution will deliver the best results. His business and IT systems expertise allows him to identify business and staff accountability opportunities that are beneficial for both internal and external stakeholders. With his in-depth understanding of technology trends and vast business knowledge, he is able to align technology-related decisions with a company's vision and goals. Daniel is an integral part of our alignment to Transformation as a company. He contributes significantly to the development and enhancement of Butterfly's products and services to ensure they are highly innovative as well as competitive. As a leader and coach he encourages his team to continually grow and his knowledge to develop solutions based on facts.

It is Emma's core responsibility, as Digital Producer, to ensure that each subject matter expert on the project is moving forward as an aligned unit in accordance with the project’s objectives and constraints. Emma is adept at unpacking the requirements in a brief and working with key stakeholders to define outputs, approaches and budgets. As the point of contact for clients, she works closely with the team to ensure key project milestones are met and progress updates are communicated. Her expertise as a client advocate and technical lead enables her to make the tough decisions necessary to ensure the project not only meets but exceeds its objectives. Emma excels at stepping into clients' shoes and building long-lasting relationships with stakeholders along the way. She believes that in order to do this you must have honest and clear communication. She is a strong project lead who will never leave you in the dark and who uses her critical thinking skills to achieve the best results for your business. For Emma, success is continuous learning and improvement; she does this by placing high value on being a coach and mentor to the team whilst creating and executing an achievable game plan ensuring to analyse and adjust where needed. One of Emma's greatest joys is seeing the look on a client's face when they receive an outstanding product.

John has experience handling rapid growth, managing people and culture, as well as implementing digital transformation strategies and models across a variety of organisations and businesses. Under John’s leadership, Butterfly has grown with the adoption of the internet across Australia, evolving over time from a full-service agency to one that specialises in designing, building and supporting complex online systems and platforms. The former board member of the Australian Web Industry Association continually champions the digital transformation of society as a whole.

In her role as Digital Production Lead, Juliette consolidates and coordinates the creative work of the delivery team to build a product that meets the needs of each client. Juliette is confident and competent in executing technically demanding projects. She exhibits a keen eye for detail whilst maintaining the ability to step back and look at situations and problems objectively, always placing the needs of the customer first. Her favourite thing about working at Butterfly, and indeed our industry, is being able to work as part of a team who strive to deliver products that are not only designed and developed to the highest standards, but also have a powerful impact on others. Juliette is a strong leader who embodies our core value, relentless improvement, through her desire to learn and adapt where needed. Juliette believes in open and transparent communication whilst also honouring time for project reflection in order to improve efficiencies and processes and thus the end result.

Liam's background in software engineering is essential to all aspects of our support framework. Liam's end-to-end development experience encompasses identifying solutions, provisioning and configuring server and cloud infrastructure, monitoring and maintaining websites and infrastructure, as well as reporting on software and service performance. One of his key accomplishments was the development and implementation of a reusable configuration deployment script for our client that addressed 259 reported security concerns identified in the CIS - Operating System Security Configuration Benchmarks.

With 10 years industry experience under her belt, Natasha is responsible for ensuring alignment to client, company and team goals. One of her key strengths is thinking beyond the obvious, helping to identify and articulate areas of opportunity. She believes that relationships must be strong, transparent, trusting and honest.

Nathan has worked in the Internet and web industry for 20+ years, and has journeyed through various roles, but thrives best when supporting clients. Past experience supporting and provisioning Internet services, combined with a passion for web-based technologies, means he feels at home working with the websites and applications developed by Butterfly. Nathan’s passion is helping people with their tech problems. Our clients love his educational style of training and view him as a steady hand when it comes to providing CMS support, domain and DNS management, hosting, server configuration, security advice and planning for smooth migrations. Nathan likes to get to know clients' businesses, and draws on some business analysis skills and theatre experience to tailor tech support and training to each client’s skill level and business objectives. It’s no wonder that our clients ask for him by name when they need assistance.

Pat is our UX designer and inclusive design analyst. One of Pat’s main talents is that he ensures his solutions are meticulously thought-out, studied and researched. Pat is a confident communicator so is most comfortable when facilitating workshops, skill shares and presentations. When he’s not wowing people with his expertise, you can find him drilling into user flows, journey maps and information architecture to ensure the user meets their destination. Pat's strength, ability and character shows up across all aspects of design. Honing his expertise designing for non-profit, government and tech startups across a number of industries, Pat also believes in shaping the leaders of tomorrow and is a mentor within the design community. Pat believes that design is empathic in its nature and as a designer puts these skills to work by being able to view things from the user’s perspective. He enjoys being able to understand what they are trying to do and how to make things easier for them. Pat is strategic in his approach in order to provide tangible, achievable and successful solutions. Pat is a natural leader and creativity seems to have no limit. Prior to his time in design, Pat ran a successful music event business, with a focus on touring, operations, strategy and marketing. A person full of inspiration, just who you need to reinvent your own client's user experience.

With a background in customer experience and user experience design, Sarah brings a lens of customer-first thinking to a highly technical team of experts. She plays a key role in ensuring we’re looking ahead and evolving our service provisions efficiently and soundly. Sarah thrives when the people around her thrive. She believes that play is always possible and you should enjoy what you do!

As Butterfly’s principal software engineer and Subject Matter Expert on Artificial Intelligence / Machine Learning, Shauni is a key figure within not only the engineering team, but the company as a whole. Shauni’s passion for identifying issues and finding solutions has earned her the name of ‘tech detective’ at Butterfly – such as utilising her knowledge and understanding of machine learning in order to identify how AI can have a positive impact on your business. Shauni is a natural leader bringing with her a wealth of support and expertise to the engineering team and her projects. As a full-stack engineer, Shauni has worked on some of Butterfly’s most complex projects, delivering award winning work for clients such as Monash University and iPantry. When Shauni isn’t working on complex projects, she is responsible for maintaining and improving Butterfly’s technical processes – a role that ensures the team is always delivering high quality work to the best practice standards.

Somayyeh (Somy) is a highly regarded front-end developer who brings a diverse set of skills to her role at Butterfly. She has a passion for optimising end-user experience and turning user interface designs into reality. She thrives in an environment where she is challenged and has the freedom to make informed decisions that meet the desired outcomes. Somy has a well-honed ability to analyse a client’s business goals and challenges, and then translate them into innovative and practical technical solutions. Somy has over a decade of experience, and even hand-codes the front-end of websites for faster speeds on mobile whilst also contributing to the ease of long-term maintenance. Further to this, Somy has a strong understanding of web usability, web accessibility standards, mobile first and responsive implementation, UI/UX concepts and web design principles. Somy believes that all users should see websites the way they are intended to be seen and therefore places significant importance on cross-browser and cross-device testing to ensure challenges are solved maximising the brand integrity of unique designs.